Peruvian actress and singer Mayra Goñi revealed in a recent interview how she managed to maintain a luxurious lifestyle in Miami without having a conventional job. With a follower base of over 3.7 million on Instagram, Goñi leveraged her influence to obtain free services or significant discounts by tagging the brands and places she visited.
One of the benefits Goñi mentioned was access to an "influencer card" in the United States, which granted her weekly credits to spend at restaurants in exchange for promoting them on her social media. She explained that this practice allowed her to enjoy a significant amount of money to spend on dining establishments simply by tagging the brands.
The artist mentioned that, due to her large number of followers on Instagram, it was beneficial for brands to associate with her. However, in the United States, the Federal Trade Commission (FTC) requires influencers to disclose any significant connection with the brands they promote, thereby ensuring transparency and authenticity in the content they share.
Mayra Goñi's statements have sparked debate on social media, with divided opinions. While some question the ethics of these benefits, others defend influencer marketing as a valid aspect of the current digital economy. In this regard, transparency about paid collaborations is essential to maintain public trust in influencers.
