TikTok has launched a new initiative to celebrate the passion for football: the #TikTokDeportes contest, which will take six content creators to the CONMEBOL Libertadores 2025 Final. The final will be held in Lima, Peru, on November 29, and will feature the Brazilian teams Flamengo and Palmeiras. The campaign, available in Argentina, Peru, and Brazil, invites fans to post original videos about football (analyses, humor, reactions, trivia, etc.). Key dates: Registration closes on November 15; Winners selected on November 17 and 18; Official announcement on November 18; CONMEBOL Libertadores Final on November 29 in Lima, Peru. Participants must use the hashtag corresponding to their country. TikTok will select the two most outstanding videos from each country (six winners in total) and will grant them an all-expenses-paid trip to Lima to enjoy the final. Additionally, the five most creative and engaging videos from each country will receive a cash prize of approximately USD 1,000 (in local currency). To participate, users must meet the following requirements: Be over 18 years old. Have an active TikTok account (at least 30 days old). Go to the campaign page, read the terms and conditions, and click “I want to participate” before posting the video.
